If your customer base is largely professional then you should consider having a company page on LinkedIn.
The popularity of this service on social media and on various traffic metrics. You should look at Moz Domain Authority and Alexa Rank and compare to other services to determine how popular this service is in comparison to other services.
Highly Recommended
This service is Highly Recommended - it can be very effective in generating business or might be a major service in a particular niche. Your business should have a presence on this service.
LinkedIn Company Tips
Tips and information to help you get the most from this service.
Online Presence
How many other businesses have a LinkedIn Company business listing? If a lot of your peers are listed you should be as well.
Claims made by LinkedIn Company
Any claims made by or for this service will be listed here so you can see why it is important to have a LinkedIn Company business listing or what differentiates this service from their competitors. Click on a claim to see where it is made and check the date when the claim was made, older claims are less reliable and may indicate service has declined since.
LinkedIn Company Features
This service supports the following features and benefits.
Supports
this service supports the following types of information. You should try to include as much of this information on your business's profile to increase your chances of being found and chosen by consumers when they look here for businesses like yours.
Search Trends
Search trends for this service on google over the past 5 years. A rising graph indicates increasing interest.