Youtube is the worlds largest video platform and is a great way to promote your business if you produce video content. Consider creating videos that promote your business and are useful to your prospective clients.
The popularity of this service on social media and on various traffic metrics. You should look at Moz Domain Authority and Alexa Rank and compare to other services to determine how popular this service is in comparison to other services.
Highly Recommended
This service is Highly Recommended - it can be very effective in generating business or might be a major service in a particular niche. Your business should have a presence on this service.
Youtube Tips
Online Presence
Claims made by Youtube
Youtube Features
Classified as a Video.
Having a presence is free.
Links to your website from free accounts will provide you with an SEO Benefit which will help you rank better in Search Engines.