Twitter is a short message based social network that is ideal for keeping people updated on what is happening for your business or to help build your brand. You should consider having a twitter presence for your business.
The popularity of this service on social media and on various traffic metrics. You should look at Moz Domain Authority and Alexa Rank and compare to other services to determine how popular this service is in comparison to other services.
Must List
This service is considered to be a Must List service because it provides significant opportunities for your business. These services often are heavily used by consumers or your data on this service is used by many other services and apps. Not having a presence will mean your business will not be listed in many places online.
Twitter Tips
Online Presence
Twitter Features
Classified as a Social Media.
Having a presence is free.